The book was first published in hardcover format in 2006. The coauthors became familiar with each other through mutual work at The Learning Annex and Trump being impressed by Kiyosaki's writing success with Rich Dad Poor Dad. Trump and Kiyosaki co-authored another book together in 2011, Midas Touch: Why Some Entrepreneurs Get Rich-And Why Most Don't. The book discusses American economic problems including the middle-class squeeze, economic globalization, and the national debt of the United States. The authors advise the reader to gain financial literacy and delve into entrepreneurship. Trump and Kiyosaki criticize mutual funds and advocate real estate investing as a way to build wealth.
Why We Want You to be Rich was a financial success, debuting at number one on The New York Times best seller list in its first week of publication; and remaining on the list for four weeks.Publishers Weekly called Trump and Kiyosaki, "a strangely winning combination"Kiplinger's Personal Finance was critical, calling it an "unimpressive book"The Intercept called multi-level marketing a form of pyramid scheme and lamented the authors' recommendation of the tactic. San Antonio Express-News was critical of the contradictory advice imparted in the book.
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